Morgan Stanley Expands Crypto Access to Retail Investors via E*Trade Platform

Morgan Stanley is making a strategic push into retail cryptocurrency services by integrating digital asset transactions into its E*Trade platform. The move marks a significant expansion beyond its current offerings for high-net-worth clients, which include crypto ETFs, futures, and options.

The bank’s initiative reflects growing institutional recognition of retail demand for crypto exposure. While still in early development, the project could launch as early as next year, positioning Morgan Stanley to compete with fintech platforms and other traditional finance firms venturing into digital assets.

This development underscores the accelerating mainstream adoption of cryptocurrencies, with major financial institutions increasingly bridging the gap between traditional markets and digital assets. The E*Trade integration would provide retail investors with direct access to crypto markets through a established brokerage platform.